Product Manager, CRM - Boston Scientific Corporation - Guam
Purpose Statement
Core objective of this role is to support the Divisional Manager in achieving the goals and objectives of the Division they represent. To aid the achievement of customer satisfaction and business growth through focused business planning.
Key Responsibilities
• Marketing Strategy Planning: Implement marketing plans, contribute towards development of marketing plans and ensure consistency with the overall franchise goals and marketing strategy • Business Planning (AOP) Support: Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans. • Market (Market Conditions, Customers, Competitors) Analysis: Conduct market analysis activities (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to generate insights and support development of marketing strategies • Relationship Building (internal/external) through clinical excellence :1) Demonstrates command of key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers2) Strength in building relationships with key internal and external stakeholders, including focus on KOLs, clinicians and experience or aptitude to drive quick integration. Fosters/leverages strong collaborative relationships
• Define customer requirements: on new development projects. Define, develop, and drive VOC (voice of customer) market research as required. • Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize local strategies; Collects data from the territories on competitor’s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities. • Strong collaboration with Regional Marketing Team: to execute franchise strategies and tactics globally, and influence their downstream launch plans to maximize revenue • Marketing Operations: Lead execution of marketing plans, coordinate with internal functions and external service providers, monitor on-ground execution of programs/conferences/events/promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determines corrective action in line with AOP and ensure timely and accurate MIS on operations • Product Life Cycle Management: Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance • Marketing Communications: Support development of key marketing communications around own portfolio through seeking SR inputs, works closely with agencies and media to develop right messaging and its delivery; seeking local and regional approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio • Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; develop support structure and relationship with sales representatives and sales management; ensure development and maintenance of regional key opinion registers and assist in coordinating Physician symposiums and participates in main customer events to support with stakeholder management • Sales Enablement: Liaise with regional & in-country sales leadership for own franchise to align sales and marketing objectives; drive sales team capability needs assessment and guide programs for capability building on products and clinical messaging; align with global to identify marketing collateral and disseminate them in country to ensure achievement of franchise marketing objectives and sales support as required • Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.Quality System Requirements
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
For those individuals that supervise others, the following statements are applicable:
• Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy. • Establishes and promotes a work environment that supports the Quality Policy and Quality System.Requirement
Basic Requirement
The Marketing Manager is required to have a BS or BA degree or equivalent in product marketing or clinical sales for a medical device company. Experience with cardiovascular devices, catheters, and catheter-related technology preferred (CRM, EP Devices).
• 10+ years of successful related business experience, medical device experience is preferred • Prior Product Management Experience preferred, including strategic commercialization • Market Development Experience preferred • KOL engagement and experience preferred • Sales experience a plus • Clinical experience a plus • Excellent communication and interpersonal skillsKnowledge
A seasoned, experienced professional with a complete understanding and wide application of principle, theories, and concepts in the Cardiac Rhythm Management / Electrophysiology field. Applies a full understanding of area of specialization to resolve a wide range of issues in creative ways. General knowledge of other related disciplines, business unit function and cross group dependencies/relationships. This job is the fully-qualified career-oriented position.
Problem Solving
Develops solutions to a variety of complex problems of diverse scope and complexity where analysis of data requires evaluation of identifiable factors. Exercises authority and judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions. Has a broad knowledge of a variety of alternatives and their impact on the business unit.
Planning and Organization
Plans and organizes non-routine tasks w/approval. Initiates or maintains work schedule and priorities. Plans and organizes project assignments and maintains project schedules.
Discretion/Latitude; Supervision Received; Decision Making
Works under general direction regarding the direction and progress of projects and special assignments. Independently determines and develops approach to solutions. Interprets, executes and recommends modifications to company policies. Assists in establishing departmental policies and procedures. Work is reviewed upon completion for adequacy in meeting objectives.
Business Relationships and Project Management
Establishes and cultivates a wide range of business relationships to facilitate completion of assignments. May interact with vendors. Participates in determining goals and objectives for projects. May lead projects within the function or department and/or represents a specialized field in larger project teams. Influences middle management on business solutions.
Impact
Contributes to the completion of specific programs and projects. Failure to obtain results or erroneous decisions or recommendations would typically result in serious program delays and considerable expenditure of resources.
Liaison
Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations. Uses discretion, diplomacy and tact to resolve difficult situations. May escalate serious issues to manager.
Mentoring
Participates in the development of less experienced staff by setting an example, providing guidance, and offering counsel.
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
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