(Sr.) Product Manager (Peripheral Interventions) - Boston Scientific Corporation - Guam
Core objective of this role is to support the Divisional Manager in achieving the goals and objectives of the Division they represent. To aid the achievement of customer satisfaction and business growth through focused business planning.
Key Responsibilities
Marketing Strategy Planning: Implement marketing plans, contribute towards development of marketing plans and ensure consistency with the overall franchise goals and marketing strategy. Business Planning (AOP) Support: Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans. Market (Market Conditions, Customers, Competitors) Analysis: Conduct market analysis activities (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to generate insights and support development of marketing strategies. Relationship Building (internal/external) through clinical excellence:1) Demonstrates command of key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers.2) Strength in building relationships with key internal and external stakeholders, including focus on KOLs, clinicians and experience or aptitude to drive quick integration. Fosters/leverages strong collaborative relationships Define customer requirements: on new development projects. Define, develop, and drive VOC (voice of customer) market research as required. Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize local strategies; Collects data from the territories on competitor’s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities. Strong collaboration with Regional Marketing Team: to execute franchise strategies and tactics globally, and influence their downstream launch plans to maximize revenue. Marketing Operations: Lead execution of marketing plans, coordinate with internal functions and external service providers, monitor on-ground execution of programs/conferences/events/promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determines corrective action in line with AOP and ensure timely and accurate MIS on operations. Product Life Cycle Management: Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance. Marketing Communications: Support development of key marketing communications around own portfolio through seeking SR inputs, works closely with agencies and media to develop right messaging and its delivery; seeking local and regional approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio. Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; develop support structure and relationship with sales representatives and sales management; ensure development and maintenance of regional key opinion registers and assist in coordinating Physician symposiums and participates in main customer events to support with stakeholder management. Sales Enablement: Liaise with regional & in-country sales leadership for own franchise to align sales and marketing objectives; drive sales team capability needs assessment and guide programs for capability building on products and clinical messaging; align with global to identify marketing collateral and disseminate them in country to ensure achievement of franchise marketing objectives and sales support as required. Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.
Quality System Requirements
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
For those individuals that supervise others, the following statements are applicable:
Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy. Establishes and promotes a work environment that supports the Quality Policy and Quality System.
Management Requirements
May lead a group or team of employees in the achievement of organizational goals. Guide, coach, direct, and develop direct reports, and if applicable, drive those practices throughout their organization. Foster a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives. May direct and control the activities and budget of one or more functional areas, divisions, product groups, projects/programs and/or operations. Monitor and ensure compliance with company policies and procedures (e.g. federal/country and regulatory requirements).
Job Scope and Leveling Guidelines
Scope
Accomplishes tasks mainly through direct supervision of support and entry level professional employees. Monitors progress toward departmental goals; monitors costs of projects and human and material resources within a department or unit. Receives task-oriented work assignments that are subject to a moderate level of control and review. Directs subordinates to complete assignments using established guidelines, procedures and policies.
Supervision Received
Works under general supervision. Receives limited supervision on standard issues, and detailed instructions on new assignments. Work is reviewed for soundness of judgment, overall quality, efficiency and accuracy.
Supervision Provided
Provides direction and guidance to predominantly support and entry level professional personnel; assigns tasks, checks work at frequent intervals and maintains schedules. Evaluates performance of and assists in career development planning for subordinates.
Job Complexity
Works on issues of limited scope. Follows established practices and procedures in analyzing situations or data from which answers can be readily obtained. Monitors daily operations of a unit or sub-unit. Requires full knowledge of own area of functional responsibility.
Policy Involvement
Administers and executes policies and procedures that typically affect individual subordinate employees. Develops and/or identifies new work processes and the improved utilization of human and material resources within the assigned area or related departments.
Operations Involvement/Direct Work Involvement
Monitors daily operations of a unit and actively assists, or provides direction to, subordinates as required. Investigates and solves basic problems that impact work processes and personnel within a unit or department. May perform, especially in staff or professional groups, ongoing operational tasks of organizational units.
Project Involvement
May participate in department project teams.
Planning and Organization
Schedules human and material resources within a department or section in conjunction with near-term plans to ensure their availability; carries out operations within an established budget.
Impact
Assignments are expressed in the form of tasks; generally makes day-to-day decisions within established policies, procedures and guidelines in order to carry out the operations and processes selected at higher levels. Ensures that projects are completed on time following established procedures and schedules. Erroneous decisions or recommendations or failure to achieve results might cause delays in program schedules and result in the allocation of more resources.
Influence and Leadership
Promotes department goals by selecting, motivating, and training capable staff. Leads the activities of assigned staff by communicating and providing guidance towards achieving department objectives.
Liaison
Frequently interacts on internal basis with subordinates and supervisors at equivalent level or one level higher. Communication normally involves specific phases of a project or operation. External contacts are infrequent and involve routine matters, such as the exchange or presentation of factual information.
Qualifications
Passion to learn and dedicate to improve patient’s lives Bachelor’s degree required Excellent written and verbal communication skill in English and Korean Good interpersonal skills Working knowledge/experience for medical devices preferred but not mandatory Good computer proficiency (MS Office – Word, Excel and Outlook) preferred
Job Segment: Medical, Law, Marketing Manager, Communications, Healthcare, Legal, Marketing
